Brand Saucery
The Light Sauce Studio blog: A guide to brand and visual strategy for start-ups and scale-ups looking to connect with their audience and smash their business goals.
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What Is Brand Strategy Anyway?
You’re starting or scaling a business and, with a million and one things on your to-do list, you’re struggling to sift the buzzwords from the buzz-worths. And “strategy” seems to be everyone’s favourite buzzword these days. But what does it mean in relation to branding?